Kate Proulx

content creator & licensed nail artist

I help beauty and wellness brands increase their reach and conversion rate through short form video creative. I use my unique and captivating nail artistry to hook your audience and turn more girlies onto your brand.

let's work together

Brands I've Worked With

industries

  • Beauty & Personal Care
  • Jewelry
  • Interiors
  • Creativity
  • Technology
  • Entrepreneurship

product types

  • Nail art
  • Nail tools & accessories
  • Hand & nail care
  • Skincare
  • Rings
  • Office / technology

video concepts

  • Nail art tutorials
  • Testimonials
  • Unboxing
  • Product tutorials
  • ASMR style
  • Swatching

My process

Discovery call

In our discovery call we'll dive into your project vision—we'll discuss your goals, timeline, and any exciting themes or product launches you have in mind. Together, we'll brainstorm the best ways to showcase your brand with my nail art and content creation skills.

Project kickoff

Let's make it official! Once we've aligned on deliverables and timelines, we'll seal the deal with a contract (and any forms you need for legal, accounting and HR!) You'll send over your products, and I'll let the creative journey begin!

Concepting

It's time to get creative—I draw inspiration from each project's unique needs, brainstorming compelling concepts and writing scripts tailored just for you and your project. When crafting concepts, I consider existing brand and campaign art direction and the type of video that best showcases the product. Finally, I share all of my ideas and scripts with you prior to filming, to confirm that we're on the same page.

Creative

Armed with a 4K studio setup, I meticulously curate every detail—from the nail artistry, to prop styling, and lighting—to ensure impeccable quality. When shooting, I envision the final edit, crafting captivating visuals that align seamlessly with your brand.

Revisions and delivery

I engage clients during the revision process by sharing footage and welcoming feedback to ensure final deliverables align with the project vision. With a background in tech and design, I excel at incorporating client feedback effectively, ensuring client satisfaction through on-time delivery and even offering raw footage (upon request!) for further creative exploration by your social and marketing teams.