You’re practicing, posting your work, and putting yourself out there but your bookings (and bank account!) don’t reflect the effort you’re putting in. Not because you’re not talented. But because no one actually taught you how to build the business side of doing nails full time.
You know you “should” be posting… but what do you actually say? And what makes someone actually book? How do you stand out from everyone else doing nails in your city? So you post when you feel inspired and then disappear, over and over again.
You set your prices based on what other people are charging or what your friends can afford. You're second guessing yourself—you're worried if you price too high no one will book. But if you price too low, is it even worth it?
You’re in a commission salon or juggling another job just to survive—but you want your own schedule, pricing, and boundaries. You know you’re ready, but would love some support on the path out.
Do I need an LLC? How do I set it up? What about taxes? Do I need a website? Insurance? Everything feels important and unknown and it leaves you stuck in fear loop of avoiding going into business for yourself.
I didn't "work my way up" in a salon, I knew that I wanted to be an independent artist and didn't stop til I got there. I left a career in tech (where I was literally helping companies streamline how people use their products) to do nails full time. No commission salon. No built-in clientele. No safety net. Everything I know about getting clients, pricing, and building demand—I had to figure out myself.

My business is on track to hit 6 figures for the 4th year in a row. Not because I got lucky, but because I've built systems that actually bring in clients and income consistently.

I’m actively running my business, working with clients, testing what works, and adjusting in real time. You’re not getting outdated advice... you're getting what's working in my studio right now.
